Richard Branson/Herb Kelleher - Leader Extraordinaire
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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LDEN021 |
For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Shipping & Handling Charges extra
ThemesCorporate Social Responsibility
Themes
Great Leaders |
| Case Length |
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08 Pages |
| Period |
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1973-2002 |
| Pub Date |
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2002 |
| Teaching Note |
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Available |
| Organization |
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Virgin Group,
Southwest Airlines |
| Industry |
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Airlines |
| Countries |
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USA |
Abstract:
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This case discusses the leadership and entrepreneurial styles of two of the most
'unusual' business personalities the global corporate world has ever seen,
Southwest Airlines' Herbert D Kelleher and Virgin Group's Richard Branson.
The
two leaders, though extremely different in their approach towards business, had
a few traits in common. They both believed in having fun and paying attention to
employees.
The case explores the entrepreneurial and leadership attributes of
both these leaders and attempts to bring out the similarities between them.
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Issues:
» The ethical dimensions of leadership and entrepreneurship.
Contents:
Keywords:
leadership, entrepreneurial styles, unusual, personalities,
corporate world, Southwest Airlines, Herbert D Kelleher, Virgin Group, Richard
Branson, paying attention, employees, entrepreneurial, leadership.
Richard Branson/Herb Kelleher - Leader Extraordinaire
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